There are lots of side benefits to having that comprehensive real-time, or near real-time data.
Obviously reduction of water cost and an increase of production from using less water. Or freeing up water for use in another ag operation. There are cost offsets, if you will. Tax savings–federal and state incentives for conserving water, and showing a tangible savings going to another use. Some people call this auditable data-stream a fiduciary report. We call it an insurance plan. A lot of growers, especially corporate growers, would like the ability to audit their water right the same way they audit their financials.