While manning the SWIIM booth at this year’s United Fresh FutureTEC Expo in Chicago, we were drawn to the caption on the back of this man’s shirt.

It seems to be suggesting that he believed that growers are looking for ANSWERS from their technology solutions, not MORE data.  We believe that “data overload” is one of the biggest challenges our clients deal with – getting too much, non-connected data can be as bad as receiving no data at all.  SWIIM works hard with its clients to assure that they are getting exactly what data they need, on an iteration that makes sense for macro-level decision making.  Audited reports follow at the end of each cropping cycle, making our solution one focused around solutions.