Kevin France, SWIIM’s CEO presented at the California Agricultural Irrigation Association 2019 Fall Conference in Pismo Beach. He spoke to the need for growers to take control of their agricultural water reports and not leaving it to others to monitor their usage. He discussed the importance of growers to manage their water use with solid data.
He also discussed the strategic distribution agreement with Merced-based Central Irrigation and Water and Land Solutions, and his plan to use this as a model for SWIIM’s distribution strategy moving forward.